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2010

Advertising and Pricing – Getting higher prices

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25 February 2010

Advertising and Pricing – Getting higher prices

Article excerpt

I heard an interesting spin on selling vendor paid advertising last week that I wanted to explore.  I had an agent explain to me that he believes that vendors need to buy large ads in newspapers because they help manage buyers pricing expectations.  I found this to be a curious statement, the normal logic behind larger ads is that they will better show the unique selling points of a property through larger and more...
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Listing Kits – The Brand, the Agency or the Agent?

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15 February 2010

Listing Kits – The Brand, the Agency or the Agent?

Article excerpt

            I’ve been working on an interesting project tonight that’s raised a few questions that I’m not sure I have the answers to.  My printing firm produces a lot of listing kits for agents.  Almost without exception, they are provided to us in two parts. The first part is a series of printed sections that are generic.  These generic sheets discuss our ...
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Are you locked out of your company’s CRM?

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03 February 2010

Are you locked out of your company’s CRM?

Article excerpt

I was reading an article that was quite critical of CRM systems and their effectiveness in a) actually managing relationships and b) being implemented.  My general experience in real estate is that CRM systems are incredibly difficult to roll-out and are often viewed as a threat by the sales team rather than a benefit. The argument we consistently hear being mumbled by agents is that they don’t want to put ...
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