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2010

Marketing Weapons of Mass Destruction

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31 January 2010

Marketing Weapons of Mass Destruction

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It seems like I can’t walk into a real estate agency without someone discussing social networking and web 2.0 for real estate.  I’ve taken to referring to social networking as a marketing weapon of mass destruction, let me explain why.   The average real estate business outsources their property copywriting, their branding and their general marketing, yet due to the ease of access for Twitter, Facebook and blogs, many ...
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Building a Advertising Sales Strategy

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22 January 2010

Building a Advertising Sales Strategy

Article excerpt

I mentioned in my last post that I think that real estate professionals need to develop a strategic approach to selling property advertising.  Most agents spend too much time focusing on getting the listing, without spending the required time to get a decent advertising campaign. I don’t blame most vendors for rejecting most advertising schedules.  If an agent threw down a $10,000 advertising schedule without doing me the ...
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Training Sales People to Sell Marketing

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17 January 2010

Training Sales People to Sell Marketing

Article excerpt

At the heart of any real estate growth strategy, you need a solid training program.  A lot of agents don’t include training as a part of their marketing strategy and I’m sure people are asking why I’m talking about training on a real estate marketing blog.  If we define marketing as the way you connect with and develop your customer base, it becomes pretty clear that in the people-oriented work of real estate, ...
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