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2012

New Year’s Resolution

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13 December 2012

New Year’s Resolution

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As 2012 winds down, we’re experiencing a truly unusual December here at Newlitho.  In past years, we’ve spent December publishing summer editions and printing the occasional calendar.  This year is different.  This year, our top clients have been pushing our creative and consulting team to the limits, demanding comprehensive strategies and plans for 2013.  We’re doing campaigns this week for Spring 2013. ...
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Real Estate Marketing Trends for 2013

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04 December 2012

Real Estate Marketing Trends for 2013

Article excerpt

    A few thoughts on trends for 2013.  There’s a bias towards Melbourne , but it should be relevant for all real estate marketing professionals. Social media finally gets strategic… Social media peaked in 2012 as a property marketing tool.  Most of our clients have realised that putting every listing on your Facebook page is just a modern form of spam. Social media hasn’t revolutionised the business in ...
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Interactive guys don’t get it

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13 November 2012

Interactive guys don’t get it

Article excerpt

I’m at the REIV Digital conference today and it’s been interesting to hear the interactive guys spruking their products.  Andrew Beecher, the head of marketing and products at Realestateview.com.au, just made the argument that vendor money should only be spent online and that print should be reserved for office marketing.  I find this attitude pretty simplistic and displays a real ignorance of how real estate brands ...
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