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2012
Can your brand be in two segments at once?
Article particulars
07
February
2012
Can your brand be in two segments at once?
Article excerpt
I’m working on an interesting consulting assignment for a high-end real estate company that is struggling to figure out what the brand stands for. This company has a strong presence at the top end of its market and the owners have split into two distinct camps. Camp one feels that the brand’s association with the top-end is a liability for the majority of the market. They cite numerous cases where clients have ...Trends for 2012
Article particulars
03
January
2012