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2012

Pre-Listing Kits … Listing Kits … Submissions – What goes where?

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10 February 2012

Pre-Listing Kits … Listing Kits … Submissions – What goes where?

Article excerpt

    I got into a heated debate with one of my colleagues yesterday about what belongs in a pre-listing kit and what belongs in a listing kit (we didn’t even try to tackle formal submissions to vendors like State Trustees!).  We ended up agreeing on a few principals to guide agents. Pre-Lists Pre-Lists are about setting the stage for the listing presentation.  They should be delivered 24 hours before the first ...
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Can your brand be in two segments at once?

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07 February 2012

Can your brand be in two segments at once?

Article excerpt

I’m working on an interesting consulting assignment for a high-end real estate company that is struggling to figure out what the brand stands for.  This company has a strong presence at the top end of its market and the owners have split into two distinct camps.  Camp one feels that the brand’s association with the top-end is a liability for the majority of the market.  They cite numerous cases where clients have ...
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Trends for 2012

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03 January 2012

Trends for 2012

Article excerpt

    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
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