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2013

Just Sold, Just Listed & Auction Invitations: A tactical approach

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03 December 2013

Just Sold, Just Listed & Auction Invitations: A tactical approach

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Auction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign.  They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
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Social media & real estate: the do’s and don’ts

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26 November 2013

Social media & real estate: the do’s and don’ts

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Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram; it’s a minefield out there. The novice social media user can get themselves into all kinds of trouble, but there’s no getting away from it; social media is here to stay. So if you haven’t already, it’s time to master the mysterious arts of retweeting, status updating, hash tagging and liking, and put a social strategy in place for your real estate business. ...
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Creating a powerhouse pre-listing kit

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19 November 2013

Creating a powerhouse pre-listing kit

Article excerpt

A quality pre-listing kit is one of the first and most important steps in convincing a potential vendor to list their home with you. Get it right and you’ve sold yourself and your services before you’ve even stepped foot in the living room. A strong pre-listing kit providing clear and detailed information can answer a lot of questions about the sales process and clear the air for the listing presentation. It’s your first ...
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