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2013

Selling before Christmas: myths & misconceptions

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13 November 2013

Selling before Christmas: myths & misconceptions

Article excerpt

It’s no secret that Christmas is a slow period in real estate. With parties, school holidays, present shopping and other end-of-year mayhem to contend with, the last thing on most people’s minds is buying and selling property. It’s tempting to fool yourself into thinking the year is all but over. There might be less of them, but buyers and sellers are still out there. With some clever strategy and an effective marketing ...
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Marketing strategies for real estate agents

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05 November 2013

Marketing strategies for real estate agents

Article excerpt

If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
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How to create an effective newsletter

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30 October 2013

How to create an effective newsletter

Article excerpt

A polished, professional company newsletter is a great way to keep your clients up-to-date with what’s happening with your business. Newsletters can come in a variety of formats and, as a longer-form marketing piece, give you the space to create something unique that can really resonate with your customer base. Of course, a good newsletter takes work, but the results are worth the effort. If you’re considering putting together a ...
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