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2014

Seize the marketing momentum in 2014

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07 January 2014

Seize the marketing momentum in 2014

Article excerpt

It’s easy to throw money at marketing campaigns when the market is flying along and times are good. With all that extra coin to play with, why not share the love around and make sure everyone’s aware of your brand and its successes? It seems harder to justify spending money on marketing when times get tough, though. In the down times, the instinct of many marketers is to tighten the purse strings and wait...
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