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2014

What to do now to prepare for 2015

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12 November 2014

What to do now to prepare for 2015

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It might seem counterintuitive, but the end of the year is not the time to relax your marketing efforts. The coming weeks are exactly the moment to begin developing the strategy that will put your business in the best position to take advantage of the 2015 property market. The best marketing strategies are planned in advance, so here’s what you need to focus on between now and December 25. Finalise 2014 The year is...
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Brochures with bling: why standard designs no longer cut it

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06 November 2014

Brochures with bling: why standard designs no longer cut it

Article excerpt

This staple of every property marketing campaign is getting a long overdue rethink. From custom designs to creative embellishments, ordinary brochures are not enough – particularly in the high-end market. Creating a brochure for a new listing was once as simple as choosing a few nice photos, drawing up a floor plan, jotting down the crucial details and then throwing it all into a set template.  But the humble property brochure is ...
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Does your brand have a story?

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25 October 2014

Does your brand have a story?

Article excerpt

Developing a narrative for your real estate brand is a valuable tool for establishing genuine connections with buyers or investors. Here’s how to do it.  What is a ‘brand story’, anyway? A strong, fully-realised brand story helps you communicate clearly to your target market what you’re all about. It includes what you do, how you do it, why you do it, and how you have a positive impact on your customers. ...
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