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2014

How to become THE local expert

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18 October 2014

How to become THE local expert

Article excerpt

Real estate is a local business, and building yourself into the go-to local expert is an unbeatable strategy for attracting new listings and enquiries. Even if you are part of a respected national brand or network, customers are drawn to agents display strong local knowledge. It’s about much more than the occasional Just Sold drop or random tweet. Securing expert status requires time and effort; you want to demonstrate that you have a ...
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Why you can’t afford to ignore First Home Buyers

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06 October 2014

Why you can’t afford to ignore First Home Buyers

Article excerpt

Young home buyers can’t win. Can’t afford to buy in trendy inner-city suburb? Lower your standards! Struggling to scratch together a deposit? Not working hard enough! Living with parents to save faster? You’re a drain on their limited resources!  But when you consider how many people cling to negative stereotypes of real estate agents, getting in front of this elusive and much maligned group can make a big difference to how they view you...
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Luring landlords: test these five tactics

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25 September 2014

Luring landlords: test these five tactics

Article excerpt

Too often, property management marketing material is shoddy; at many agencies, it lives in the shadow of the higher profile sales department. You know the drill – rental listings that make do with low quality smartphone images and loose sheets of photocopied information.  But your property management business is every bit as important as sales, sometimes even more so – when sales are flagging, property management can be what ...
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