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2014

The five questions your vendors want answered

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18 July 2014

The five questions your vendors want answered

Article excerpt

The needs of your average vendor are surprisingly simple. Keeping them happy and engaged is easier than you might think; just make sure that every piece of marketing collateral you put out is giving them the information they really want. Even if someone isn’t actively considering selling right now, there’s a good chance they will be down the track. Providing quality information is a great way of building trust, long before they ...
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5 tips for mixing iPads and real estate

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03 July 2014

5 tips for mixing iPads and real estate

Article excerpt

The iPad is nearly four years old, but confusion still reigns in some quarters as to the best ways for agents to make use of them. Don’t make the mistake of assuming that your shiny new toy is the be-all and end-all just because it’s shiny and new; the myth of the paperless agent has been wildly over exaggerated. iPads and other tablets have several useful applications for real estate, working perfectly in certain...
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How to maximise your Winter marketing

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27 June 2014

How to maximise your Winter marketing

Article excerpt

The weather is cold and the property market is too, or so common wisdom would have us believe. But the market doesn’t entirely shut down during the cooler months (and with high clearance rates and strong volumes, it’s actually still bubbling along quite nicely, thank you very much). No matter the time of year, there will always be someone, somewhere, looking to buy or sell.  So with that in mind, what are the best...
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