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The Colour of Marketing Success

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21 December 2015

The Colour of Marketing Success

The Colour of Marketing Success

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Colours, sounds and smells affect us more powerfully than we realise. When it comes to choosing colours for a logo or marketing materials, few agents think very hard about the choice beyond what looks good, and how it might work in comparison to the competition’s colours. But colour can be a powerful tool when it comes to evoking particular associations, memories and emotions in customers and prospects.  While we’re not suggesting anyone run ...
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Real Estate Marketing Predictions: 2016 Edition

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14 December 2015

Real Estate Marketing Predictions: 2016 Edition

Real Estate Marketing Predictions: 2016 Edition

Article excerpt

After doing pretty well on our 2015 predictions, we’re sticking our necks out again to declare what we think is in store for the real estate industry next year. All signs point towards a very different and more challenging property market in 2016; many agents will be rethinking their approach to marketing to adapt to the new market conditions.  Portal Price Wars After initially announcing it would hold prices until January 2016, REA recently...
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2015 marketing predictions: the verdict is in

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08 December 2015

2015 marketing predictions: the verdict is in

2015 marketing predictions: the verdict is in

Article excerpt

In late 2014 we made a few predictions about the marketing trends we thought would shape the real estate industry in 2015. Predicting the future is a tricky business, so before we make our marketing predictions for 2016 (stay tuned next week), we thought we’d revisit last year’s and check how they panned out. So, here goes nothing: Brand ‘refreshes’ We said: In 2014, several high-profile agencies tweaked and freshened their brands to generate...
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