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2015

Have you done your 2016 marketing plan?

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01 December 2015

Have you done your 2016 marketing plan?

Have you done your 2016 marketing plan?

Article excerpt

If the answer’s no, this is how to get started. With the end of the year just a few short weeks away, many of our clients are busy developing their 2016 marketing plans. The two print tools we see agents relying on most heavily are trusty DL cards and newsletters. Both are effective marketing pieces if used strategically. But the mistake we see again and again is that these pieces often aren’t planned and...
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Listing presentations: A masterclass

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15 September 2015

Listing presentations: A masterclass

Listing presentations: A masterclass

Article excerpt

Many of our clients are obsessed with crafting and honing their listing presentation, and rightly so. What appeals to a prospective vendor? How can all the relevant information be covered in an engaging way? How do we clearly demonstrate we’re a better choice than the competition? A issue we see crop up again and again is the immense difficulty of designing a listing presentation that can be used effectively by every member of the...
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The new rules of real estate newsletters

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08 September 2015

The new rules of real estate newsletters

The new rules of real estate newsletters

Article excerpt

Newsletters are experiencing a surge in popularity at the moment. Maybe it’s about drumming up spring listings; maybe it’s that so many agencies have strong results to promote. Either way, it feels like a topic worth revisiting. Newsletters are sensational branding tools, but our real estate clients often underestimate the time and effort involved not only in putting them together, but in getting them out to the database on a regular basis. ...
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