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2015

How to create the ultimate business card

Article particulars

21 August 2015

How to create the ultimate business card

How to create the ultimate business card

Article excerpt

The humble business card remains as relevant as ever. Despite the number of ways to connect digitally, most real estate agents, like many other professionals, still keep a stack of business cards on hand to distribute to potential clients and contacts. This simple piece of card is actually a great marketing opportunity. Tactile, interesting cards go a long way to making you memorable to those you come into contact with. A simple business card...
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There’s something about stationery

Article particulars

12 August 2015

There’s something about stationery

There’s something about stationery

Article excerpt

How much thought have you given to your stationery recently? Everyday items like letterheads, business cards and envelopes are used so regularly that we sometimes don’t stop to think about what impression they make on the people who receive them. But these seemingly basic items can be powerful branding tools, and too many real estate agents overlook the unique possibilities they offer. Your stationery should reflect the quality of your ...

The importance of VPA in a booming market

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14 July 2015

The importance of VPA in a booming market

The importance of VPA in a booming market

Article excerpt

A market like the current one, with properties generally selling fast for impressive prices, is great news for agents. It’s also a prime time for salespeople to slip into bad marketing habits that will make their jobs harder in the long term. In a booming market, it’s not always necessary for an agent to do much in the way of marketing to secure a reasonable result. If anything, the fact that it is often...
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