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2016

Five foolproof strategies to become the go-to local expert

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15 November 2016

Five foolproof strategies to become the go-to local expert

Five foolproof strategies to become the go-to local expert

Article excerpt

Plenty of real estate agents sell themselves as ‘local experts’. It’s the kind of thing that’s easy to say – but actually becoming a source of trusted property advice is another thing entirely. Agents who can position themselves this way are in a pretty unbeatable position. They can offer buyers and sellers more than just an occasional, transactional service – they become an advisor that people can go to whenever they want to learn...
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A New Year marketing masterclass

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02 November 2016

A New Year marketing masterclass

A New Year marketing masterclass

Article excerpt

With the end of the year rapidly approaching, many real estate agents are thinking about how they can improve their agent and office marketing strategies in 2017. Listing numbers are lower than they were at their peak in late 2015, and top agents know just how important it is to stay top-of-mind with sellers. We often find ourselves providing advice on marketing strategy and execution around this time of year. Planning 12 months worth...
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Why luxury brands embrace print

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25 October 2016

Why luxury brands embrace print

Why luxury brands embrace print

Article excerpt

Print is playing an increasingly important role for many brands – especially luxury brands. For any company that deals in high-end products (including luxury real estate) print has become an essential component of the marketing mix. Magazines trigger luxury purchases The New Language of Luxury report by Hearst Magazines UK investigates the behaviour of 25-65-year-olds who purchased a luxury item in the last 12 months. One of the more ...
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