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2016

Marketing to Chinese Buyers: Spring 2016 Update

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18 October 2016

Marketing to Chinese Buyers: Spring 2016 Update

Marketing to Chinese Buyers: Spring 2016 Update

Article excerpt

Chinese property buyers remain a significant segment of the Melbourne market. While they may not be dominating auctions in quite the same numbers as last spring, this buyer pool is still a force to be reckoned with. Agents need targeted tools to capture their attention. Chinese language property publications are one such tool. They can be incredibly powerful when it comes to bringing your listings to the attention of foreign buyers. A unique ...
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The next big thing in property marketing

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11 October 2016

The next big thing in property marketing

The next big thing in property marketing

Article excerpt

If you’re starting to plan ahead and put together your real estate marketing plan for 2017, naturally you’ll want to make sure you’re using the most effective tools possible to reach out to vendors and prospects. And with so many flashy digital tools and data at your fingertips, the next big thing in marketing must be some flashy online advertising piece, right? Well … not quite. But if you want a tactic with high...
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How catalogues boost brand awareness

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27 September 2016

How catalogues boost brand awareness

How catalogues boost brand awareness

Article excerpt

When it comes to building brand equity with marketing, catalogues and branded magazines are definitely having a moment. Real estate brands have long understood the benefits of branded magazines for generating great exposure for their listings, and retailers are increasingly embracing similar tactics build brand loyalty, increase engagement and boost their Return on Investment. The benefits of print are well established, so it’s no surprise ...
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