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2016

How to rebrand an entire company in 13 simple(ish) steps

Article particulars

14 September 2016

How to rebrand an entire company in 13 simple(ish) steps

How to rebrand an entire company in 13 simple(ish) steps

Article excerpt

We just did it, and it was easy. Kind of. Seriously, we’d do it all again tomorrow (sleep? Who needs that?) In case you missed it – and if we did our jobs, you shouldn’t have – we very recently revealed a whole new brand, including a new name. It was a huge change that involved months of work behind the scenes. Rebranding is an inevitability for any business. The scale of the rebrand...
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How to win friends and influence people (with letterbox marketing)

Article particulars

04 August 2016

How to win friends and influence people (with letterbox marketing)

How to win friends and influence people (with letterbox marketing)

Article excerpt

Flashy digital tools are all well and good, but even in 2016 there’s no substitute for good-old-fashioned mail. More and more companies are forcing their customers into accepting communications via email – and it’s not going down well. Banks and utilities companies are the major culprits here. Many of them have switched over to digital bills and marketing messages, while those who do provide paper statements often charge a fee to the ...
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Out with the old, in with the Neo

Article particulars

25 July 2016

Out with the old, in with the Neo

Article excerpt

It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...
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