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2016

How to win friends and influence people (with letterbox marketing)

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04 August 2016

How to win friends and influence people (with letterbox marketing)

How to win friends and influence people (with letterbox marketing)

Article excerpt

Flashy digital tools are all well and good, but even in 2016 there’s no substitute for good-old-fashioned mail. More and more companies are forcing their customers into accepting communications via email – and it’s not going down well. Banks and utilities companies are the major culprits here. Many of them have switched over to digital bills and marketing messages, while those who do provide paper statements often charge a fee to the ...

Out with the old, in with the Neo

Article particulars

25 July 2016

Out with the old, in with the Neo

Article excerpt

It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...

The ultimate marketing opportunity (and it’s right under your nose)

Article particulars

18 July 2016

The ultimate marketing opportunity (and it’s right under your nose)

The ultimate marketing opportunity (and it’s right under your nose)

Article excerpt

Have you ever thought of your office as marketing opportunity? Well, it is. Actually, it might be the ultimate marketing opportunity. Here’s why. Think about it; this is the one location where you are in total control of the brand experience – everything from staff uniforms and behaviour to the lighting and the colour scheme. If you ever wanted the opportunity to show off your brand to it’s best possible advantage, well, this is...