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2016

The ultimate marketing opportunity (and it’s right under your nose)

Article particulars

18 July 2016

The ultimate marketing opportunity (and it’s right under your nose)

The ultimate marketing opportunity (and it’s right under your nose)

Article excerpt

Have you ever thought of your office as marketing opportunity? Well, it is. Actually, it might be the ultimate marketing opportunity. Here’s why. Think about it; this is the one location where you are in total control of the brand experience – everything from staff uniforms and behaviour to the lighting and the colour scheme. If you ever wanted the opportunity to show off your brand to it’s best possible advantage, well, this is...
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State of the Melbourne market: a pause, not a crash

Article particulars

12 July 2016

State of the Melbourne market: a pause, not a crash

State of the Melbourne market: a pause, not a crash

Article excerpt

There’s been a lot said over the last few months about the changing property market. Late last year, talk of an inevitable crash was suggested by some. The overwhelming opinion in many quarters seemed to be that, after two years of boom conditions, it all had to end somewhere. We’ve been thinking about this a lot recently as we hit the officially halfway point of 2016. So many people seemed so sure the market...
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Property management marketing that works

Article particulars

06 July 2016

Property management marketing that works

Property management marketing that works

Article excerpt

Lately, we’ve seen a fresh push from many of our clients to overhaul their rentals marketing material and bring it all in line with the quality of their sales collateral. Whether your business is maintaining a giant rent roll of 5,000 properties or working overtime to grow a list of 10, having a polished suite of marketing materials to support your rentals team makes a serious difference. Everyone knows that the rentals side of...
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