Traditional media – you know, good old-fashioned newspapers, magazines, television and even radio – is having a resurgence. It wasn’t so long ago that these platforms were being shoved aside in favour of shiny new digital toys like Twitter, SEO optimisation and Google Adwords. So why are marketers suddenly so keen to revisit the advertising mediums of yesteryear? Basically, a lot of people are realising that digital marketing ...
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Tags: marketing trends, online, print marketing
What we learned at Drupa, the world’s biggest printing event
If you’re not a proud print nerd (like us), the word ‘Drupa’ probably means nothing to you. But if you’re the kind of person who gets all excited about paper, printing and the machinery that makes it happen (yep, us again), then the word probably fills you with joy. So, Drupa. What is it? Only the biggest printing equipment exhibition on the planet. It’s held every four years in Dusseldorf, Germany. The word ‘Drupa’...
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Tags: print marketing
There’s one product we get more questions about than almost any other – postcode books. Suburb reports, market updates; whatever you call them, potential vendors love receiving them and agents love the expertise and professionalism they showcase. Done right, they’re fantastic brand building tools but putting them together on a regular basis can be a time-consuming task. Here’s how to make postcode books work for you. Nail the ...
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