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2016

An attack plan for winter marketing

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30 May 2016

An attack plan for winter marketing

An attack plan for winter marketing

Article excerpt

Winter presents a few marketing challenges for real estate agents. Despite evidence to the contrary, plenty of vendors still cling to the old ‘spring is the selling season’ mentality and want to wait until the weather improves before listing. Winter in general tends to be slower, both in terms of listings and buyer activity. Then there’s the upcoming federal election; it’s scheduled for July 2 and again, lots of vendors will want to wait...
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What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

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20 May 2016

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

Article excerpt

Corporate Social Responsibility. The phrase that gets thrown around a lot, but what does it actually mean to be a good corporate citizen? Many real estate businesses have partnerships with charitable foundations – some even run their own charities – and do a lot to raise money and awareness for various causes. But how your company handles and promotes theses types of community-minded initiatives can be a minefield, given how ...
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The dirty database secret the top agencies don’t want you to know

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27 April 2016

The dirty database secret the top agencies don’t want you to know

The dirty database secret the top agencies don’t want you to know

Article excerpt

This week we’re tackling a really juicy topic: data entry. That’s right, this one’s NSFW. If you’ve ever wondered how the big inner city agencies do such efficient data entry on up to 50 new listings every week, you’re about to learn their big, dirty secret. For the last two decades we’ve watched our clients search, fruitlessly, for the mythical single software package that would allow them integrate their prospecting, client management, ...
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