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2016

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

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20 May 2016

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

Article excerpt

Corporate Social Responsibility. The phrase that gets thrown around a lot, but what does it actually mean to be a good corporate citizen? Many real estate businesses have partnerships with charitable foundations – some even run their own charities – and do a lot to raise money and awareness for various causes. But how your company handles and promotes theses types of community-minded initiatives can be a minefield, given how ...
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The dirty database secret the top agencies don’t want you to know

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27 April 2016

The dirty database secret the top agencies don’t want you to know

The dirty database secret the top agencies don’t want you to know

Article excerpt

This week we’re tackling a really juicy topic: data entry. That’s right, this one’s NSFW. If you’ve ever wondered how the big inner city agencies do such efficient data entry on up to 50 new listings every week, you’re about to learn their big, dirty secret. For the last two decades we’ve watched our clients search, fruitlessly, for the mythical single software package that would allow them integrate their prospecting, client management, ...
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Rethinking print’s role in the property marketing mix

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19 April 2016

Rethinking print’s role in the property marketing mix

Rethinking print’s role in the property marketing mix

Article excerpt

Print is dead, don’t you know? People have been telling us – stridently and repeatedly – for years that the entire industry is done for and the all-powerful Internet is the way of the future. All we can say is, it’s looking awfully lively for a dead medium. There’s no denying that the internet has changed the way real estate agents communicate with their buyers and vendors. Email newsletters, social media and SEO-optimised ...
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