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2016

Rethinking print’s role in the property marketing mix

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19 April 2016

Rethinking print’s role in the property marketing mix

Rethinking print’s role in the property marketing mix

Article excerpt

Print is dead, don’t you know? People have been telling us – stridently and repeatedly – for years that the entire industry is done for and the all-powerful Internet is the way of the future. All we can say is, it’s looking awfully lively for a dead medium. There’s no denying that the internet has changed the way real estate agents communicate with their buyers and vendors. Email newsletters, social media and SEO-optimised ...
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Is social media a waste of time for your business?

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12 April 2016

Is social media a waste of time for your business?

Is social media a waste of time for your business?

Article excerpt

We hate to break it to you, but the answer’s probably yes. Is your business on social media? Many real estate agencies are in some capacity. Whether it’s Facebook, Twitter, Instagram or Pinterest, it’s the done thing to have at least one platform in your marketing repertoire.  But just how effective is social media? The video above – we highly recommend watching the whole thing if you can spare 30 minutes – is a take...
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Sending a message: page vs. screen

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19 January 2016

Sending a message: page vs. screen

Sending a message: page vs. screen

Article excerpt

Did you know that how a message is delivered – via paper or screen – influences how someone understands and interprets it? It’s worth considering when developing a new marketing campaign. Those who understand the strengths of each medium are in a stronger position to use each as effectively as possible. The evolution of print It wasn’t too long ago that some agents were quick to ditch print marketing and go completely ...
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