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Letterbox Drops… we all know the benefits but why do they work?

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28 April 2017

Letterbox Drops… we all know the benefits but why do they work?

Article excerpt

In the age of social media, we spend more time communicating through our phones and we’ve kind of lost touch of how fruitful the letterbox can be! Yes, marketing material which forces people to stop what they are doing for a moment and concentrate on your brand, (even if it’s a split second) can be an incredibly effective tool. Through quality design and print plus a well thought out distribution and farming plan, the...
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Newspaper Advertising… is it really worth it?

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21 March 2017

Newspaper Advertising… is it really worth it?

Newspaper Advertising… is it really worth it?

Article excerpt

Newspaper advertising can be one of those factors in a marketing plan that can often be brought into question. Is it worth it and can the growth in your brand reach justify the sizeable investment? Is your brand well known enough to extract the attention of a reader on their commute to work? Are newspapers simply on their way out? Stating the obvious, advertising revenue is critical for the survival of companies like News...
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Why strong property brands believe in print

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20 February 2017

Why strong property brands believe in print

Why strong property brands believe in print

Article excerpt

Your brand is arguably your business’s most valuable intangible asset. A strong brand means more listings; a weak one means that your agency becomes one of many jostling for attention in a crowded market. So how does one go about building a strong brand? One proven tactic is print marketing. Digital is overwhelming Consumers are increasingly overwhelmed by the deluge of digital marketing they’re subjected to every day, from endless emails to ...