Lately, we’ve seen a fresh push from many of our clients to overhaul their rentals marketing material and bring it all in line with the quality of their sales collateral. Whether your business is maintaining a giant rent roll of 5,000 properties or working overtime to grow a list of 10, having a polished suite of marketing materials to support your rentals team makes a serious difference. Everyone knows that the rentals side of...
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Tags: property management
Traditional media – you know, good old-fashioned newspapers, magazines, television and even radio – is having a resurgence. It wasn’t so long ago that these platforms were being shoved aside in favour of shiny new digital toys like Twitter, SEO optimisation and Google Adwords. So why are marketers suddenly so keen to revisit the advertising mediums of yesteryear? Basically, a lot of people are realising that digital marketing ...
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Tags: marketing trends, online, print marketing
What we learned at Drupa, the world’s biggest printing event
If you’re not a proud print nerd (like us), the word ‘Drupa’ probably means nothing to you. But if you’re the kind of person who gets all excited about paper, printing and the machinery that makes it happen (yep, us again), then the word probably fills you with joy. So, Drupa. What is it? Only the biggest printing equipment exhibition on the planet. It’s held every four years in Dusseldorf, Germany. The word ‘Drupa’...
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Tags: print marketing
