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Case Study

02 Case Study

Elegance on the Golden Mile

“Blending authentic art deco embellishment with sophisticated contemporary living.”

The Brief

An exacting vendor with a one‑of‑a‑kind property in a desirable location was determined to attract a select group of discerning international buyers.

Neo

Our Solution

A unique property demands a unique marketing campaign. The Neo team set out to create marketing collateral that reflected the sophistication of the property in question; a luxurious 20‑page brochure and accompanying 12‑page DL book, complete with premium photography, textured paper, gold foil, and spot varnish highlights that made this campaign a tactile talking point.

Fully translated versions of both pieces conveyed the many attractions of the home to non‑English speaking buyers.

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The Result

The auction attracted over 100 observers and five international buyers who battled for half an hour to secure the home; the vendor achieved a sale price almost a quarter of million dollars over their already high reserve.

How can Neo help you win more listings?
Call (03) 8809 2500