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Case Study

01 Case Study

Lucky Number Eight

“Whether a sale price, the number of bidders at an auction or even an address, the number is viewed favourably by buyers and sellers alike.”

The Brief

To print a stunning one‑off cover for Jellis Craig’s Weekly Property Journal, celebrating the eighth day of the eight month – an auspicious occasion for Chinese buyers.  

Neo

Our Solution

Using artwork supplied by Ben and the Jellis Craig marketing team, Neo went all out to create an eye‑catching magazine cover that pushed the limits of our technical capabilities. The end result – a fish curling around the front and back covers, dramatically highlighted with spot gloss and gold foil highlights – weighed in at 170 pages. Every complex element was completed in‑house.

The Result

The hefty tome was so enthusiastically embraced by buyers that offices ran out of stock. Exactly 80 auctions were scheduled on the day in question, with record‑breaking results and clearance rates recorded across the Jellis Craig network.

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