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Out with the old, in with the Neo

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25 July 2016

Out with the old, in with the Neo

Article excerpt

It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...

The importance of VPA in a booming market

Article particulars

14 July 2015

The importance of VPA in a booming market

The importance of VPA in a booming market

Article excerpt

A market like the current one, with properties generally selling fast for impressive prices, is great news for agents. It’s also a prime time for salespeople to slip into bad marketing habits that will make their jobs harder in the long term. In a booming market, it’s not always necessary for an agent to do much in the way of marketing to secure a reasonable result. If anything, the fact that it is often...
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The business of boards

Article particulars

10 June 2015

The business of boards

The business of boards

Article excerpt

If you thought we’d reached the limits of what the real estate signboard could do, think again The humble real estate signboard is a marketing tool that punches way above its weight. In a world of online listings and flashy digital marketing tools, the basic board plays an invaluable role in drawing local attention to your listings – after all, it’s well established that a significant chunk of your potential buyers are already living...
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