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Why strong property brands believe in print

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20 February 2017

Why strong property brands believe in print

Why strong property brands believe in print

Article excerpt

Your brand is arguably your business’s most valuable intangible asset. A strong brand means more listings; a weak one means that your agency becomes one of many jostling for attention in a crowded market. So how does one go about building a strong brand? One proven tactic is print marketing. Digital is overwhelming Consumers are increasingly overwhelmed by the deluge of digital marketing they’re subjected to every day, from endless emails to ...

Sending a message: page vs. screen

Article particulars

19 January 2016

Sending a message: page vs. screen

Sending a message: page vs. screen

Article excerpt

Did you know that how a message is delivered – via paper or screen – influences how someone understands and interprets it? It’s worth considering when developing a new marketing campaign. Those who understand the strengths of each medium are in a stronger position to use each as effectively as possible. The evolution of print It wasn’t too long ago that some agents were quick to ditch print marketing and go completely ...
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