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Neo’s 2017 real estate marketing predictions

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05 December 2016

Neo’s 2017 real estate marketing predictions

Neo’s 2017 real estate marketing predictions

Article excerpt

At the end of each year we like to stick our necks out and make some educated guesses about what we think will happen in the world of real estate during the next 12 months. After doing reasonably well on our real estate marketing predictions for 2016, we’re feeling pretty confident. Here’s what we’re forecasting for 2017. REA vs Domain We see two camps forming here: REA/News Limited, and Domain/Fairfax. By bulking up technology...
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2016 marketing predictions: How did we do?

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29 November 2016

2016 marketing predictions: How did we do?

2016 marketing predictions: How did we do?

Article excerpt

What will happen in the world of real estate marketing in 2017? At the end of every year, we like to make a few educated guesses about the trends we expect to see in the year ahead. We’ll be presenting our predictions for 2017 next week, but in the meantime let’s take a look at what we said would happen in 2016. Here goes nothing… Portal Price Wars We said: Both the major portals...
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How community involvement boosts your brand

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23 November 2016

How community involvement boosts your brand

How community involvement boosts your brand

Article excerpt

Community involvement is a fantastic way for any real estate business to establish itself as part of the fabric of the local area. If you’re not sure where to start, here’s some advice. When it comes to ‘community involvement’, there are two broad categories; donating money and hands-on volunteering. The first option, which might come in the form of donating the profits from a sale or sponsoring a local sports team, is fantastic. However,...
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