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Six secrets of selling luxury property

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18 September 2014

Six secrets of selling luxury property

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Luxury real estate marketing dispenses with many typical marketing practices; mansions, penthouses and other prestige properties are inaccessible to the masses. When it comes to the top end of the market, properties are advertised as being only for the elite, and shamelessly so. These are the tactics employed by agents who sell luxury property: A full-service approach is necessary High end real estate companies go above and beyond for ...
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What every agent needs to know about Christmas cards

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11 September 2014

What every agent needs to know about Christmas cards

Article excerpt

It may only be September, but now is the time to start thinking about your annual Christmas card mailout. These might seem like a simple piece of communication requiring minimal thought and energy, be warned; you’ll only get back what you put into them.  Too many agents don’t put enough thought into their cards, and tired, cliched holiday messages will be totally ignored by customers. If you want to turn your annual ...
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Eight strategies for successful staff profiles

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05 September 2014

Eight strategies for successful staff profiles

Article excerpt

Too often, staff profiles don’t get the attention they deserve. We see a lot that are either, A: way too long, or B: filled with jargon and empty buzzwords. There is a better way! An effective staff profile gets to the point, fast and utilises a handful of carefully curated details that clearly demonstrate why a particular agent is a professional worth working with. The next time you’re reviewing your staff profile, keep these...
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