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Innovations in signboards

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16 April 2014

Innovations in signboards

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The trusty real estate signboard might seem like the kind of basic marketing tool that just can’t be improved on. But there are plenty of possibilities if you’re looking to enhance the effectiveness of your boards.  Many agents are reluctant to get too tricky with boards – there are still agencies out there who refuse to consider photo boards. But it’s not as simple as sticking the necessary details on a sign and ...
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How do you sell property management?

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04 March 2014

How do you sell property management?

Article excerpt

When it comes to marketing the sales side of a real estate agency, it’s no holds barred. But what about your property management department? Is that getting the attention it deserves? Sales might be the star of the real estate show, but property management is a crucial element of the business. When sales are down, it can be what keeps an agency afloat. It’s worth dedicating some attention to. We recently met with the...
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Photo Finish: Nine Tips for Real Estate Photos that Pop

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04 February 2014

Photo Finish: Nine Tips for Real Estate Photos that Pop

Article excerpt

The quality of your property photos is a make-or-break factor when it comes to successfully marketing a home. But too often, the small details that can take an image from lackluster to showstopper are overlooked. Unmade beds, overflowing wheelie bins, children’s toys stashed under the couch – a quick browse through listings on realestate.com.au will confirm that these property photo sins are committed far too often. Poor quality ...
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