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Print vs online (and how they can work together)

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23 October 2013

Print vs online (and how they can work together)

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It’s nearly 2014 and print is officially dead – isn’t it? Hardly. Print still has a significant role to play when it comes to marketing real estate, and the most successful property campaigns are those that combine print and internet strategies.  Numbers that speak for themselves: Attendance at Open For Inspections triples when a marketing campaign combines print and online.  Property campaigns that use a ...
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New Year’s Resolution

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13 December 2012

New Year’s Resolution

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As 2012 winds down, we’re experiencing a truly unusual December here at Newlitho.  In past years, we’ve spent December publishing summer editions and printing the occasional calendar.  This year is different.  This year, our top clients have been pushing our creative and consulting team to the limits, demanding comprehensive strategies and plans for 2013.  We’re doing campaigns this week for Spring 2013. ...
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Real Estate Marketing Trends for 2013

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04 December 2012

Real Estate Marketing Trends for 2013

Article excerpt

    A few thoughts on trends for 2013.  There’s a bias towards Melbourne , but it should be relevant for all real estate marketing professionals. Social media finally gets strategic… Social media peaked in 2012 as a property marketing tool.  Most of our clients have realised that putting every listing on your Facebook page is just a modern form of spam. Social media hasn’t revolutionised the business in ...
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