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Real Estate Brands = Agents?

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06 March 2012

Real Estate Brands = Agents?

Article excerpt

I had one of my consulting clients make a statement the other day that got me thinking.  He was discussing the directors of the business and the sales agents and he said that “we are the brand.”  I let the statement slide at the time, but I should have argued with him, because this is a dangerous way to think about a brand.  If you are the brand, then when you’re having a bad...
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Trends for 2012

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03 January 2012

Trends for 2012

Article excerpt

    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
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Brochures … the easiest sell on the schedule

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14 December 2011

Brochures … the easiest sell on the schedule

Article excerpt

These past 6 months have witnessed a significant slow down in the Melbourne property market, both in terms of stock being offered and prices being achieved.  As a marketer, I’m always interested in how the industry responds to these challenges.  Will certain clients seize the day and increase their marketing in the face of the negatively?  Will others look to cut marketing costs at the exactly the wrong time?  The ...
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