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What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

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20 May 2016

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

Article excerpt

Corporate Social Responsibility. The phrase that gets thrown around a lot, but what does it actually mean to be a good corporate citizen? Many real estate businesses have partnerships with charitable foundations – some even run their own charities – and do a lot to raise money and awareness for various causes. But how your company handles and promotes theses types of community-minded initiatives can be a minefield, given how ...
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What are your 2016 marketing resolutions?

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12 January 2016

What are your 2016 marketing resolutions?

What are your 2016 marketing resolutions?

Article excerpt

Now that 2016 is officially up and running, it’s time to think about the messages you’ll be communicating to your prospects and clients over the next 12 months. If you haven’t already developed a 2016 marketing plan, it’s not too late to sit down and strategise for the year ahead. Now is the perfect time to evaluate your 2015 marketing efforts and determine what worked, what didn’t, and how to maximise your marketing in...
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The Colour of Marketing Success

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21 December 2015

The Colour of Marketing Success

The Colour of Marketing Success

Article excerpt

Colours, sounds and smells affect us more powerfully than we realise. When it comes to choosing colours for a logo or marketing materials, few agents think very hard about the choice beyond what looks good, and how it might work in comparison to the competition’s colours. But colour can be a powerful tool when it comes to evoking particular associations, memories and emotions in customers and prospects.  While we’re not suggesting anyone run ...
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