Main menu
Main content

Blog

Marketing

Real Estate Marketing Predictions: 2016 Edition

Article particulars

14 December 2015

Real Estate Marketing Predictions: 2016 Edition

Real Estate Marketing Predictions: 2016 Edition

Article excerpt

After doing pretty well on our 2015 predictions, we’re sticking our necks out again to declare what we think is in store for the real estate industry next year. All signs point towards a very different and more challenging property market in 2016; many agents will be rethinking their approach to marketing to adapt to the new market conditions.  Portal Price Wars After initially announcing it would hold prices until January 2016, REA recently...
Read More
Tags:

2015 marketing predictions: the verdict is in

Article particulars

08 December 2015

2015 marketing predictions: the verdict is in

2015 marketing predictions: the verdict is in

Article excerpt

In late 2014 we made a few predictions about the marketing trends we thought would shape the real estate industry in 2015. Predicting the future is a tricky business, so before we make our marketing predictions for 2016 (stay tuned next week), we thought we’d revisit last year’s and check how they panned out. So, here goes nothing: Brand ‘refreshes’ We said: In 2014, several high-profile agencies tweaked and freshened their brands to generate...
Read More
Tags:

Have you done your 2016 marketing plan?

Article particulars

01 December 2015

Have you done your 2016 marketing plan?

Have you done your 2016 marketing plan?

Article excerpt

If the answer’s no, this is how to get started. With the end of the year just a few short weeks away, many of our clients are busy developing their 2016 marketing plans. The two print tools we see agents relying on most heavily are trusty DL cards and newsletters. Both are effective marketing pieces if used strategically. But the mistake we see again and again is that these pieces often aren’t planned and...
Read More
Tags: , , , ,