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Listing presentations: A masterclass

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15 September 2015

Listing presentations: A masterclass

Listing presentations: A masterclass

Article excerpt

Many of our clients are obsessed with crafting and honing their listing presentation, and rightly so. What appeals to a prospective vendor? How can all the relevant information be covered in an engaging way? How do we clearly demonstrate we’re a better choice than the competition? A issue we see crop up again and again is the immense difficulty of designing a listing presentation that can be used effectively by every member of the...
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Why you need a marketing manager

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07 July 2015

Why you need a marketing manager

Why you need a marketing manager

Article excerpt

It’s no coincidence that top real estate agencies all have a highly skilled marketing professional overseeing their advertising efforts. Too many agencies put underqualified administration staff in charge of marketing. Some don’t have a specific marketing role at all. That’s a problem. In cases like these, directors and salespeople attempt to handle all the marketing themselves, often with lacklustre, hit-and-miss results.  A dedicated ...
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What drives Chinese buyers?

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23 June 2015

What drives Chinese buyers?

What drives Chinese buyers?

Article excerpt

Chinese property buyers are the fastest growing group of real estate buyers on earth, having spent close to six billion dollars on Australian real estate in 2014. This is a buyer pool that’s clearly too big too ignore – and understanding the motivations of Chinese buyers is crucial for any agent who wants position their listings to get their attention. There are a number of reasons that Australia is such an attractive destination for...
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