Many of our clients are obsessed with crafting and honing their listing presentation, and rightly so. What appeals to a prospective vendor? How can all the relevant information be covered in an engaging way? How do we clearly demonstrate we’re a better choice than the competition? A issue we see crop up again and again is the immense difficulty of designing a listing presentation that can be used effectively by every member of the...
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Tags: listing kits
It’s no coincidence that top real estate agencies all have a highly skilled marketing professional overseeing their advertising efforts. Too many agencies put underqualified administration staff in charge of marketing. Some don’t have a specific marketing role at all. That’s a problem. In cases like these, directors and salespeople attempt to handle all the marketing themselves, often with lacklustre, hit-and-miss results. A dedicated ...
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Tags: marketing
Chinese property buyers are the fastest growing group of real estate buyers on earth, having spent close to six billion dollars on Australian real estate in 2014. This is a buyer pool that’s clearly too big too ignore – and understanding the motivations of Chinese buyers is crucial for any agent who wants position their listings to get their attention. There are a number of reasons that Australia is such an attractive destination for...
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Tags: Chinese buyers