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Three social media resolutions for 2015

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28 November 2014

Three social media resolutions for 2015

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Done well, your Facebook, Twitter or Pinterest presence can be a great way to cultivate your online reputation, build brand awareness, draw attention to your listings, and engage directly will clients old and new. More and more real estate agents are using these platforms to great effect. Professionally managed social media accounts are a useful brand building tool that allow you to create personal connections with buyers and sellers.  ...
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5 tips for mixing iPads and real estate

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03 July 2014

5 tips for mixing iPads and real estate

Article excerpt

The iPad is nearly four years old, but confusion still reigns in some quarters as to the best ways for agents to make use of them. Don’t make the mistake of assuming that your shiny new toy is the be-all and end-all just because it’s shiny and new; the myth of the paperless agent has been wildly over exaggerated. iPads and other tablets have several useful applications for real estate, working perfectly in certain...
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Social media for real estate: the basics

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10 April 2014

Social media for real estate: the basics

Article excerpt

Setting up a Twitter account or a Facebook page is one thing; managing them is another. Whatever the reason, social media hasn’t been enthusiastically embraced by local real estate agents.  Hunt down the various social media accounts of many agencies and you’ll see Twitter accounts that have been silent since 2012, lonely Facebook statuses without a single like, Pinterest boards boasting only three pins, and LinkedIn company ...
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