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Master the basics of SEO

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20 March 2014

Master the basics of SEO

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The ever changing rules of SEO seem like a minefield for the uninitiated. Meta data tags, latent semantic indexing, canonicalisation; not only do you need to understand what these terms mean, you apparently need to be ready for Google to rewrite the rules that govern them at any moment.  It’s a challenge to wrap your head around what SEO is, and how to use it effectively. But it’s a fact of life for any...
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How to defend your online reputation

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13 March 2014

How to defend your online reputation

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A simple Google search can be the make-or-break factor in a potential customer’s decision to do business with you. It’s important to actively monitor your business’s reputation; even if your agency doesn’t use the internet much, your clients and competitors do. It’s where they’ll head first when they want to find out more about you.  If you aren’t actively building and maintaining a strong ...
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Why it’s time to embrace the real estate microsite

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27 February 2014

Why it’s time to embrace the real estate microsite

Article excerpt

If you’re not using microsites for your listings, it’s time to rethink your strategy. They’re an invaluable tool in the real estate marketing arsenal; for top agents, the microsite is now a standard marketing inclusion, with good reason. A microsite is a small website of just one or two pages with a single purpose. In real estate, that’s usually to promote a specific listing.  Strong visual impact With the right ...
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