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War and Peace

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02 July 2012

War and Peace

Article excerpt

    Twelve of Victoria’s main real estate firms have joined with Fairfax through the successful MMP entity to establish a competitor to realestate.com.au.  The competitor was originally designed to force REA to reduce prices and prevent the regular 30-40% annual price increases.  The scope of their ambitions has increased to include the creation of an income producing asset as well as a saleable asset, forcing REA ...
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Managing your Reputation Online

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14 April 2012

Managing your Reputation Online

Article excerpt

I’ve been doing some work on reputation management for agents online.  I was pleasantly surprised to see an article in SOLD magazine this month on this very topic.  Quite a few of my clients are amassing large numbers of negative reviews on sites like productreview.com.au and yelp.com.au and are not sure what to do about it.  It’s a really difficult question, because a large number of ...
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Trends for 2012

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03 January 2012

Trends for 2012

Article excerpt

    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
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