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Social Media – My 5% Rule (Part 2)

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21 November 2011

Social Media – My 5% Rule (Part 2)

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In my last post, I tried to explore why social media hasn’t made much of an impact on Australian real estate marketing. In this post, I’d like to explore how it can be applied by marketing managers.  Firstly, I’m a believer that social media is a fundamentally decentralised medium, so the concept that all content will be managed by the marketing department is a pipe dream.  However, I think that as marketers, we can...
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Social Media – My 5% Rule (Part 1)

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20 November 2011

Social Media – My 5% Rule (Part 1)

Article excerpt

    The real estate industry seems to be moving away from the initial hysteria engendered by social media and skepticism seems to be setting in. The enthusiasm that Peter Taliangis‘ speaking tour generated for all things social has resulted in lots of agents setting up Linked in profiles, but very few listings.  I get asked all the time how social media should be set up and I thought I’d explore my thinking in a...
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Marketing Weapons of Mass Destruction

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31 January 2010

Marketing Weapons of Mass Destruction

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It seems like I can’t walk into a real estate agency without someone discussing social networking and web 2.0 for real estate.  I’ve taken to referring to social networking as a marketing weapon of mass destruction, let me explain why.   The average real estate business outsources their property copywriting, their branding and their general marketing, yet due to the ease of access for Twitter, Facebook and blogs, many ...
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