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The next big thing in property marketing

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11 October 2016

The next big thing in property marketing

The next big thing in property marketing

Article excerpt

If you’re starting to plan ahead and put together your real estate marketing plan for 2017, naturally you’ll want to make sure you’re using the most effective tools possible to reach out to vendors and prospects. And with so many flashy digital tools and data at your fingertips, the next big thing in marketing must be some flashy online advertising piece, right? Well … not quite. But if you want a tactic with high...
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How catalogues boost brand awareness

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27 September 2016

How catalogues boost brand awareness

How catalogues boost brand awareness

Article excerpt

When it comes to building brand equity with marketing, catalogues and branded magazines are definitely having a moment. Real estate brands have long understood the benefits of branded magazines for generating great exposure for their listings, and retailers are increasingly embracing similar tactics build brand loyalty, increase engagement and boost their Return on Investment. The benefits of print are well established, so it’s no surprise ...

How to win friends and influence people (with letterbox marketing)

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04 August 2016

How to win friends and influence people (with letterbox marketing)

How to win friends and influence people (with letterbox marketing)

Article excerpt

Flashy digital tools are all well and good, but even in 2016 there’s no substitute for good-old-fashioned mail. More and more companies are forcing their customers into accepting communications via email – and it’s not going down well. Banks and utilities companies are the major culprits here. Many of them have switched over to digital bills and marketing messages, while those who do provide paper statements often charge a fee to the ...