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Out with the old, in with the Neo

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25 July 2016

Out with the old, in with the Neo

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It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...
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What we learned at Drupa, the world’s biggest printing event

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14 June 2016

What we learned at Drupa, the world’s biggest printing event

Article excerpt

If you’re not a proud print nerd (like us), the word ‘Drupa’ probably means nothing to you. But if you’re the kind of person who gets all excited about paper, printing and the machinery that makes it happen (yep, us again), then the word probably fills you with joy. So, Drupa. What is it? Only the biggest printing equipment exhibition on the planet. It’s held every four years in Dusseldorf, Germany. The word ‘Drupa’...
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Rethinking print’s role in the property marketing mix

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19 April 2016

Rethinking print’s role in the property marketing mix

Rethinking print’s role in the property marketing mix

Article excerpt

Print is dead, don’t you know? People have been telling us – stridently and repeatedly – for years that the entire industry is done for and the all-powerful Internet is the way of the future. All we can say is, it’s looking awfully lively for a dead medium. There’s no denying that the internet has changed the way real estate agents communicate with their buyers and vendors. Email newsletters, social media and SEO-optimised ...
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