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The new rules of real estate newsletters

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08 September 2015

The new rules of real estate newsletters

The new rules of real estate newsletters

Article excerpt

Newsletters are experiencing a surge in popularity at the moment. Maybe it’s about drumming up spring listings; maybe it’s that so many agencies have strong results to promote. Either way, it feels like a topic worth revisiting. Newsletters are sensational branding tools, but our real estate clients often underestimate the time and effort involved not only in putting them together, but in getting them out to the database on a regular basis. ...
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How to create the ultimate business card

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21 August 2015

How to create the ultimate business card

How to create the ultimate business card

Article excerpt

The humble business card remains as relevant as ever. Despite the number of ways to connect digitally, most real estate agents, like many other professionals, still keep a stack of business cards on hand to distribute to potential clients and contacts. This simple piece of card is actually a great marketing opportunity. Tactile, interesting cards go a long way to making you memorable to those you come into contact with. A simple business card...
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There’s something about stationery

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12 August 2015

There’s something about stationery

There’s something about stationery

Article excerpt

How much thought have you given to your stationery recently? Everyday items like letterheads, business cards and envelopes are used so regularly that we sometimes don’t stop to think about what impression they make on the people who receive them. But these seemingly basic items can be powerful branding tools, and too many real estate agents overlook the unique possibilities they offer. Your stationery should reflect the quality of your ...
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