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Is newspaper advertising still worth it?

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26 March 2014

Is newspaper advertising still worth it?

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In days gone by, the classifieds – which included a hefty real estate section – were what kept newspapers afloat. But those days are over, and with the major property portals being the spot that most consumers turn to first when searching for a home, it’s worth asking the question: is property advertising in newspapers dead? Some would say an emphatic yes. Melbourne agency PhillipWebb dumped newspaper advertising very ...
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Lights, Camera, Action: Why You Should Make Your Listings Interactive

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18 February 2014

Lights, Camera, Action: Why You Should Make Your Listings Interactive

Article excerpt

A listing with standout photography and a compelling description is one that attracts maximum attention, prompting more people to take action by viewing the property. But if you want to take your listings to another level, make them interactive. Last year we predicted that video would be big for real estate marketers in 2014. It’s time to jump on the bandwagon.  Adding video, virtual tours and Google Street View to a listing leaves a...
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How to create an effective newsletter

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30 October 2013

How to create an effective newsletter

Article excerpt

A polished, professional company newsletter is a great way to keep your clients up-to-date with what’s happening with your business. Newsletters can come in a variety of formats and, as a longer-form marketing piece, give you the space to create something unique that can really resonate with your customer base. Of course, a good newsletter takes work, but the results are worth the effort. If you’re considering putting together a ...
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