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Three simple steps to attention-getting magazines

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21 May 2014

Three simple steps to attention-getting magazines

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Real estate magazines can get a little repetitive. You know the drill: cover, maybe a message from the CEO, then page upon page of properties for sale – maybe alphabetised by suburb, maybe inserted at random.  These usually weekly property publications are an essential element of many real estate marketing strategies – so it’s shocking how little thought goes into some of them. Too often, they’re poor imitations ...

Print marketing is worth every cent. Here’s why:

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23 April 2014

Print marketing is worth every cent. Here’s why:

Article excerpt

Print is having something of a renaissance, particularly when it comes to prestige marketing. More and more real estate agencies are grasping the value of high quality brochures, folders and pre-listing kits when it comes to winning and keeping clients. Email marketing, social media and apps can appear cheaper and more immediate ways to convey a message and promote your brand. They definitely have their place, but there are certain occasions ...
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Is newspaper advertising still worth it?

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26 March 2014

Is newspaper advertising still worth it?

Article excerpt

In days gone by, the classifieds – which included a hefty real estate section – were what kept newspapers afloat. But those days are over, and with the major property portals being the spot that most consumers turn to first when searching for a home, it’s worth asking the question: is property advertising in newspapers dead? Some would say an emphatic yes. Melbourne agency PhillipWebb dumped newspaper advertising very ...
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