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2016 marketing predictions: How did we do?

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29 November 2016

2016 marketing predictions: How did we do?

2016 marketing predictions: How did we do?

Article excerpt

What will happen in the world of real estate marketing in 2017? At the end of every year, we like to make a few educated guesses about the trends we expect to see in the year ahead. We’ll be presenting our predictions for 2017 next week, but in the meantime let’s take a look at what we said would happen in 2016. Here goes nothing… Portal Price Wars We said: Both the major portals...
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Marketing to Chinese Buyers: Spring 2016 Update

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18 October 2016

Marketing to Chinese Buyers: Spring 2016 Update

Marketing to Chinese Buyers: Spring 2016 Update

Article excerpt

Chinese property buyers remain a significant segment of the Melbourne market. While they may not be dominating auctions in quite the same numbers as last spring, this buyer pool is still a force to be reckoned with. Agents need targeted tools to capture their attention. Chinese language property publications are one such tool. They can be incredibly powerful when it comes to bringing your listings to the attention of foreign buyers. A unique ...
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Out with the old, in with the Neo

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25 July 2016

Out with the old, in with the Neo

Article excerpt

It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...