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The logic of large advertising schedules

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23 November 2011

The logic of large advertising schedules

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I always find it frustrating when I sit down with a real estate director and they complain about their salespeople’s inability to sell advertising.  I always ask the question “what sort of scripts and dialogue training are you running for marketing?” which is inevitably greeted with a blank look.   You’d be surprised how many top agencies are comfortable asking for $20,000 advertising budgets without giving ...
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HDR Photography

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21 November 2011

HDR Photography

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I get asked all the time what is the next big thing in real estate.  Most of the time the questioner is looking for an innovative new technology that offers a competitive advantage.   Increasingly, I’ve been responding with a basic technology that’s reaching critical mass–HDR photography (high dynamic range).  HDR used to be the providence of studio photographers with hours and hours to do retouching. ...
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iPads and Real Estate

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16 November 2011

iPads and Real Estate

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My company, Newlitho, has been heavily involved in iPad applications and I’ve spent a lot of time working with agents on how to integrate iPads into the sales and listing process.  There are three areas where iPads can be used, each with pros and cons: Listing Presentations – technology has been slow to penetrate the listing presentation and for good reason.  The primary purpose of a good listing presentation is to ...
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