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Pre-Listing Kits: The great debate

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14 November 2011

Pre-Listing Kits: The great debate

Article excerpt

I’ve been working a number of pre-listing projects recently and I’ve been amazed with the different approaches that various people take with pre-listing kits. I’ve created kits that are 6 pages long and others that are over 50 pages long.  Why the difference?  It’s predominantly driven by the individuals involved and their personal preferences. As with all things in this industry, there is rarely any ...
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Advertising and Pricing – Getting higher prices

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25 February 2010

Advertising and Pricing – Getting higher prices

Article excerpt

I heard an interesting spin on selling vendor paid advertising last week that I wanted to explore.  I had an agent explain to me that he believes that vendors need to buy large ads in newspapers because they help manage buyers pricing expectations.  I found this to be a curious statement, the normal logic behind larger ads is that they will better show the unique selling points of a property through larger and more...
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Listing Kits – The Brand, the Agency or the Agent?

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15 February 2010

Listing Kits – The Brand, the Agency or the Agent?

Article excerpt

            I’ve been working on an interesting project tonight that’s raised a few questions that I’m not sure I have the answers to.  My printing firm produces a lot of listing kits for agents.  Almost without exception, they are provided to us in two parts. The first part is a series of printed sections that are generic.  These generic sheets discuss our ...
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