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iPads and Real Estate

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16 November 2011

iPads and Real Estate

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My company, Newlitho, has been heavily involved in iPad applications and I’ve spent a lot of time working with agents on how to integrate iPads into the sales and listing process.  There are three areas where iPads can be used, each with pros and cons: Listing Presentations – technology has been slow to penetrate the listing presentation and for good reason.  The primary purpose of a good listing presentation is to ...
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Pre-Listing Kits: The great debate

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14 November 2011

Pre-Listing Kits: The great debate

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I’ve been working a number of pre-listing projects recently and I’ve been amazed with the different approaches that various people take with pre-listing kits. I’ve created kits that are 6 pages long and others that are over 50 pages long.  Why the difference?  It’s predominantly driven by the individuals involved and their personal preferences. As with all things in this industry, there is rarely any ...
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Advertising and Pricing – Getting higher prices

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25 February 2010

Advertising and Pricing – Getting higher prices

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I heard an interesting spin on selling vendor paid advertising last week that I wanted to explore.  I had an agent explain to me that he believes that vendors need to buy large ads in newspapers because they help manage buyers pricing expectations.  I found this to be a curious statement, the normal logic behind larger ads is that they will better show the unique selling points of a property through larger and more...
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