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Are you locked out of your company’s CRM?

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03 February 2010

Are you locked out of your company’s CRM?

Article excerpt

I was reading an article that was quite critical of CRM systems and their effectiveness in a) actually managing relationships and b) being implemented.  My general experience in real estate is that CRM systems are incredibly difficult to roll-out and are often viewed as a threat by the sales team rather than a benefit. The argument we consistently hear being mumbled by agents is that they don’t want to put ...
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Marketing Weapons of Mass Destruction

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31 January 2010

Marketing Weapons of Mass Destruction

Article excerpt

It seems like I can’t walk into a real estate agency without someone discussing social networking and web 2.0 for real estate.  I’ve taken to referring to social networking as a marketing weapon of mass destruction, let me explain why.   The average real estate business outsources their property copywriting, their branding and their general marketing, yet due to the ease of access for Twitter, Facebook and blogs, many ...
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Building a Advertising Sales Strategy

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22 January 2010

Building a Advertising Sales Strategy

Article excerpt

I mentioned in my last post that I think that real estate professionals need to develop a strategic approach to selling property advertising.  Most agents spend too much time focusing on getting the listing, without spending the required time to get a decent advertising campaign. I don’t blame most vendors for rejecting most advertising schedules.  If an agent threw down a $10,000 advertising schedule without doing me the ...
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