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Listing Kits – The Brand, the Agency or the Agent?

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15 February 2010

Listing Kits – The Brand, the Agency or the Agent?

Article excerpt

            I’ve been working on an interesting project tonight that’s raised a few questions that I’m not sure I have the answers to.  My printing firm produces a lot of listing kits for agents.  Almost without exception, they are provided to us in two parts. The first part is a series of printed sections that are generic.  These generic sheets discuss our ...
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Are you locked out of your company’s CRM?

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03 February 2010

Are you locked out of your company’s CRM?

Article excerpt

I was reading an article that was quite critical of CRM systems and their effectiveness in a) actually managing relationships and b) being implemented.  My general experience in real estate is that CRM systems are incredibly difficult to roll-out and are often viewed as a threat by the sales team rather than a benefit. The argument we consistently hear being mumbled by agents is that they don’t want to put ...
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Marketing Weapons of Mass Destruction

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31 January 2010

Marketing Weapons of Mass Destruction

Article excerpt

It seems like I can’t walk into a real estate agency without someone discussing social networking and web 2.0 for real estate.  I’ve taken to referring to social networking as a marketing weapon of mass destruction, let me explain why.   The average real estate business outsources their property copywriting, their branding and their general marketing, yet due to the ease of access for Twitter, Facebook and blogs, many ...
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