In late 2014 we made a few predictions about the marketing trends we thought would shape the real estate industry in 2015. Predicting the future is a tricky business, so before we make our marketing predictions for 2016 (stay tuned next week), we thought we’d revisit last year’s and check how they panned out. So, here goes nothing: Brand ‘refreshes’ We said: In 2014, several high-profile agencies tweaked and freshened their brands to generate...
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Tags: marketing trends
Newsletters are experiencing a surge in popularity at the moment. Maybe it’s about drumming up spring listings; maybe it’s that so many agencies have strong results to promote. Either way, it feels like a topic worth revisiting. Newsletters are sensational branding tools, but our real estate clients often underestimate the time and effort involved not only in putting them together, but in getting them out to the database on a regular basis. ...
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Tags: newsletters
The end of the year is almost here, and that means it’s time once again to predict what’s in store for the year ahead. For many of our clients, the market shows no signs of stopping before Christmas. After two extremely strong years, everyone will be watching closely to see how it performs in 2015. So with that in mind, here’s what we think is in store over the next 12 months. Brand ‘refreshes’...
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Tags: marketing trends
