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Out with the old, in with the Neo

Article particulars

25 July 2016

Out with the old, in with the Neo

Article excerpt

It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...
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The ultimate marketing opportunity (and it’s right under your nose)

Article particulars

18 July 2016

The ultimate marketing opportunity (and it’s right under your nose)

The ultimate marketing opportunity (and it’s right under your nose)

Article excerpt

Have you ever thought of your office as marketing opportunity? Well, it is. Actually, it might be the ultimate marketing opportunity. Here’s why. Think about it; this is the one location where you are in total control of the brand experience – everything from staff uniforms and behaviour to the lighting and the colour scheme. If you ever wanted the opportunity to show off your brand to it’s best possible advantage, well, this is...
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State of the Melbourne market: a pause, not a crash

Article particulars

12 July 2016

State of the Melbourne market: a pause, not a crash

State of the Melbourne market: a pause, not a crash

Article excerpt

There’s been a lot said over the last few months about the changing property market. Late last year, talk of an inevitable crash was suggested by some. The overwhelming opinion in many quarters seemed to be that, after two years of boom conditions, it all had to end somewhere. We’ve been thinking about this a lot recently as we hit the officially halfway point of 2016. So many people seemed so sure the market...
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