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Real estate marketing trends for 2015

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15 December 2014

Real estate marketing trends for 2015

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The end of the year is almost here, and that means it’s time once again to predict what’s in store for the year ahead. For many of our clients, the market shows no signs of stopping before Christmas. After two extremely strong years, everyone will be watching closely to see how it performs in 2015. So with that in mind, here’s what we think is in store over the next 12 months. Brand ‘refreshes’...
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Why you can’t afford to ignore First Home Buyers

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06 October 2014

Why you can’t afford to ignore First Home Buyers

Article excerpt

Young home buyers can’t win. Can’t afford to buy in trendy inner-city suburb? Lower your standards! Struggling to scratch together a deposit? Not working hard enough! Living with parents to save faster? You’re a drain on their limited resources!  But when you consider how many people cling to negative stereotypes of real estate agents, getting in front of this elusive and much maligned group can make a big difference to how they view you...
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Selling the suburb (not just the house)

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02 April 2014

Selling the suburb (not just the house)

Article excerpt

When selling a property, it’s not just the bricks and mortar that’s going on the market. There’s also a long list of external factors bundled up with them.  That old real estate cliche is true – it’s all about location. Lifestyle factors, community, and access to amenities can be a significant factor in whether someone chooses to make an offer on a property (and if they do, how high that offer might be). ...
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